Your Record Label Project

Here are the details:

Record Label business  project- due for Thursday 17^th March- assessed.

CREATE YOUR OWN RECORD LABEL

On your own, in pairs or groups of 4 maximum

REMEMBER TO STICK TO THE 3 C’S= CREATIVE, CURRENT, CRITERIA. 

Your creation will be shown to another record label from the other class where they will mark your work and then decide whether they want to merge with your label (Horizontal Integration) to maximise roster, profits and expand the company through synergy.

The task

You must all take equal responsibility

Create and launch your own record label, you will need:

• A name
• A brand/identity
• Ethos/genre
• Demographic
• Details of how the company operates
• Job roles
• Production, distribution exhibition

The record label needs to do two things:

Ø      One: Write record and plan a release for a new single which INCLUDES AT LEAST ONE SAMPLE. The single can be instrumental or with vocals. This will be your debut release for your label so you need to consider:

v     Target Audience

v     Sales/opportunities for promotion

v     Release details

v     Legal and ethical issues (copyright, royalties, distribution)

Ø      Two: is to source, sign and promote an unsigned artist or band (real). You will need to consider:

v     Where you find the artist- online? At gig? Know them?

v     What the Artist and Repertoire manager at the record label has to do to sign the artist?

v     Brief showcase of the artist/band

v     Why this artist/band is suitable for your new record company

You should also present facts/statistics/a recent example to show:

ü      How your record label will deal with issues raised in today’s music industry.

ü      How your record label will deal with cross media convergence and synergy in production, distribution and marketing (i.e. collaborate with other companies such as TV and radio)

ü      How the technologies that have been introduced in recent years affect the levels of production, distribution, marketing and exchange;

ü      The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;

ü      The ways in which YOUR own experiences of media consumption illustrate wider patterns and trends of audience behaviour(WHAT YOU ARE BUYING, LISTENING TO, CHANGES IN MUSIC)