Star Analysis task

‘A given music video may actually have elements of more than one category. Goodwin (1992), in describing Madonna's videos, suggests that the essential narrative component of a music video is found in its ability to frame the star, "star-in-text," as all Madonna's videos seem to do. A story exists solely for its ability to create, or in Madonna's case recreate, the star's persona. This blending of elements can also enable a type of music such as rap to have cross-over appeal to a wider audience.’

 

 

•You have to choose one ‘star’- it can be a band and chart their career and musical history/how we know them through their music videos.

•You should each have analysed a star and how their videos sell them to the target audience, you can look at several videos or videos that span their career.

•Use the example we went through together in class.

•This must be finished for homework and posted on blog, you can do this straight on to your blog here.

Purpose of a music video

 

T

HE

P

URPOSE OF A

M

USIC

V

IDEO

 

A music video is a short film or video that accompanies a complete piece of music/song. Modernmusic videos are primarily made and used as a [marketing] device intended to promote the sale of music recordings. Although the origins of music videos go back much further, they came into theirown in the 1980s, when MTV based their format around the medium, and later with the launch of VH1. The term "music video" first came into popular usage in the early 1980s. Prior to that time,these works were described by various terms including "filmed insert", "promotional (promo) film","promotional (promo) clip" or "film clip" (Wikipedia)

Timeline

A History of Modern Music: the timeline

In a seven-part series, Guardian and Observer critics chart the history of modern music, tackling a different genre each day and picking 50 key moments. Use this interactive guide to travel through time and see their selections.

http://www.guardian.co.uk/music/interactive/2011/jun/11/history-modern-music-timeline

Textual Analysis of music videos (your short film)

Click on this link and use these questions to make your short film on 
analysing music videos


http://www.scribd.com/doc/16322790/QUESTIONS-FOR-CLOSE-TEXTUAL-ANALYSIS

Useful blog site

http://getaheadocrmedia.blogspot.com/2010/10/what-does-digipack-look-like.html

G324 Advanced Portfolio in Media

G324 Advanced Portfolio in Media

The production element and presentation of research, planning and evaluation may be individual or group work . If you work in a group, the evidence for assessment may be presented collectively but we will still assess you on an individual basis for your contribution to aspects of the work, from planning, research and production to evaluation.

B R I E F

For this brief, you will need to produce:

a media portfolio, comprising a main and ancillary texts;
a presentation of your research, planning and evaluation in electronic format(s)
The portfolio will be produced through a combination of two or more of the following media

• Video
• Print
• Web-based
• Audio
• Games Software

M A R K S

As at AS this unit it marked out of 100.

• Planning and Research (20)
• Construction (60)
• Evaluation (20)